Los Angeles (Hollywood), CA | 2005
Located in an existing storefront building on Hollywood Boulevard, this 2,000 square-foot prototype for a new, organic, “fast-casual” restaurant, contributes to the resurgence of this iconic district. The target patrons of this restaurant are local business people, tourists, and late night club hoppers who desire high-quality hamburgers and hot dogs in a stimulating, authentic environment.
The project utilizes a simple layout that includes a main eating area on one side of a central banquette and a high eating and drinking counter on the other. To create an environment that is both warm and dynamic, the project utilizes a range of materials and colors that come from high and low culture, the past and the present. These include terrazzo, concrete, walnut, vinyl, wallpaper, stainless steel, aluminum, acrylic, and various types of glass.
The signature element in the project is its ceiling, which is articulated with a number of light slots and three ‘boxes’ which fold down into the main dining space. Out of these boxes come ‘flames’ of light that animate the ceiling and contribute to the identity and branding of this new venture.
Principal-in-Charge: John Friedman
Project Architect: Claudia Kessner
Project Team: Alice Kimm
Structural Engineer: William Koh and Associates, Inc.
Graphic Wallpaper Imagery: "Freeway Lights" by photographer Gregory Mancuso
Lighting Design: FIRE Ltd.
Kitchen Consultant: Michael Blackman and Associates
General Contractor: Vracko Construction
2006 AIA / Los Angeles
Restaurant Design Certificate of Recognition