John Friedman Alice Kimm Architects
1461 E 4th Street
Los Angeles, CA 90033
213 253 4740
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c. JFAK, 2020
Located in an existing storefront building on Hollywood Boulevard, this 2,000 square-foot prototype for a new, organic, “fast-casual” restaurant, contributes to the resurgence of this iconic district. The target patrons of this restaurant are local business people, tourists, and late night club hoppers who desire high-quality hamburgers and hot dogs in a stimulating, authentic environment.
The project utilizes a simple layout that includes a main eating area on one side of a central banquette and a high eating and drinking counter on the other. To create an environment that is both warm and dynamic, the project utilizes a range of materials and colors that come from high and low culture, the past and the present. These include terrazzo, concrete, walnut, vinyl, wallpaper, stainless steel, aluminum, acrylic, and various types of glass.
The signature element in the project is its ceiling, which is articulated with a number of light slots and three ‘boxes’ which fold down into the main dining space. Out of these boxes come ‘flames’ of light that animate the ceiling and contribute to the identity and branding of this new venture.